Franchising guru, Peter Taunton, is no stranger to hard work. His personal ethos of discipline and consistency has escalated his professional success to dizzying heights
One of the most successful business people in franchising history and a Forbes Masterclass Instructor, Taunton has now turned his committed attention to a superfood brand, Nautical Bowls, which is swiftly opening branches across the continent.
Having built his expertise through expanding companies in the wellness industry, Taunton knows the sector inside out. He has grown small businesses to over 1000 locations on no less than three separate occasions. Immediately spotting the potential of this family-run brand, he became CEO and partner of Nautical Bowls and is rolling out a prosperous franchising programme.
Nautical Bowls has invented its own genre of healthy, fast, casual dining with bowls that are plant based, dairy-free, gluten-free, organic, and contain no refined sugar. The acai bowl is the only product, meaning the business is easily scalable and far less complex than other franchising opportunities.
It is not just the product that makes Nautical Bowls so special. The focus of the company is to serve each community with nutritious and delicious meal replacements, provided with a smile. Every branch is devoted to creating a vibrant and welcoming atmosphere that makes people feel good.
Taunton has escalated this local Minnesota company to the tune of over 70 new locations, with 40 more open by the end of 2022. The business aligns so well with the franchising model because of its relatively simple systems processes and high demand in the marketplace. 90% of the franchisee managers are semi-absentee owners, enjoying the investment diversity and financial freedom.
Nautical Bowls is a “big business in a small box”, requiring only $100,000 cash to franchise, with Taunton himself assisting prospective franchisees in securing between $200,000-250,000, making the overall investment cost approximately $300-350,000 all in.
Taunton spots the blossoming potential of a franchising model through its lack of technical complexity and relevance in the marketplace. Health-conscious people looking to grab an easy and delicious bowl of goodness, are more than satisfied by Nautical Bowls.
Taunton is passionate about growing businesses. His direction is characterised by an inner drive and motivation, sparked by witnessing the compassionate and clear-eyed way his father ran his grocery store in rural Minnesota. He is a tough critic of which businesses can make it. Nautical Bowls is high performing, competing at twice the national average of similar offerings.
The staff are just as valued as the customer, which results in consumers naturally returning to a place where people are happy to work. Taunton believes this prioritisation of people in business is part of the key to success and victory in all other aspects of life. Establishing trusting connections and operating with compassion has elevated Taunton to the top of his game.
As a touring professional racquetball player by the time he was 18, Taunton has long been dedicated to a healthy lifestyle. After turning his local sports club into one of the world’s largest wellness brands, he realised this was the path for him. He will continue to find companies to build and grow, as well as share his journey and give advice to aspiring entrepreneurs.
Skyrocketing from humble beginnings to a 9 figure net worth, with the attendant lifestyle of private jets and multiple homes, Taunton knows that anyone can achieve their dreams with the right discipline. Remaining consistent in good business practices and viewing small failures as part of the winning process, he has trusted his own instincts which have proved true.
His book, Impossible Hill, embodies this message of determination and self-belief. Setting goals is a vital process to developing as a person, both personally and professionally. Taunton is a quiet philanthropist, giving his time and effort to the homeless people of Miami and spreading Christian messages of faith and hope anonymously. He asserts that it is actions that count, not words. “Words are easy, but how you act when no one’s watching and how you lead in times of strife, are the real measure of character,” he says.
He lives by words from the Bible: ‘For those to whom a lot is given, a lot is expected.’ Taunton will not be sitting on his laurels, but pushing forward to achieve the next goal; to find the next seed of potential, the next big thing.
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